Prison Island / Fangene på Fortet

Climbers, crawlers, einsteins, first timers and wizkids - you are all welcome!

Prison Island is an indoor adventure destination for everyone from 9-99 years old. Just like in the TV-show Fort Boyard,  it’s all about teamwork and collaboration to solve tricky challenges in cells and to collect points. All while the clock is ticking.  What once started in 2004 in Västerås, Sweden is now a fast-growing international franchise chain with more than 50 sites in 11 countries. We’re heading for the world.

Why is the prison island different from a normal escaperoom?

At Prison Island, we employ a custom, holistic approach that empowers you as a franchisee to impact development, marketing, customers, and strategy decisions at every stage of an offering’s life cycle. From concept incubation through post-release and in daily operation. Here are some of the many things to consider when you decide to open a Prison Island franchise

1. Start

We have followed ~40 new Prison Islands from rough idea to start-up and operation. With more than 15 years of experience we are not only ready, but more than happy to offer support and advice in the process to full operation

2. Marketing

As a Prison Island franchisee, you have access to our Media Center where we continuously upload new digital material to be used for commercial and marketing purposes. We develop videos, photos, adds and other templates.

You have also access to professional communication expertise that can support you if you have special needs.

Of course, you will also be part of the advanced and modern Prison Island web.

3. Service and support

Our IT team will have constant connection to your server and cells and can support you online with updates, changes and trouble shooting.

At least once a year a service team will visit your site and make a review and check of all cells.

4. Development

We have a full headquarter dedicated to continuous development of the Prison Island concept. This is valid for all areas:

– The IT system and supervision is constantly upgraded with new functions.

– Every year there will be 3-5 new cell design launched.

– Adjacent products are also included, such as reservation system etc

– Furthermore, you will have access to the strength, ideas, and new development in an international chain with 40+ sites. 

5. Upgrades

With the development of new cells and technology, there will always be possibilities for upgrades and brand-new experiences to constantly attract your end customer to come back over, and over again.

Advantages, features of prison island

Unique product

You will be able to offer a totally unique adventure to your customers. There is no competition that is even close. Prison Island has a completely unique design, technology, and business concept. There are very few, if any, activities that have even remote similarities to Prison Island in the world.

Proven, and enduring concept

Prison Island is extremely well proven and tested for many, many years and in a vast number of countries. The visitor numbers are increasing by the year. Only one site has ever closed operation, and that was due to the Corona crisis. Prison Island has: >15 years of operation >40 sites in 10 countries >4 million visitors from all continents and many, many countries

Safe Investment

There is always some type of risk attached to investments, but we are confident that Prison Island is a safe choice. We will take responsibility for a big part of the construction work to a fixed price. Therefore, your risk with respect to cost and schedule is low. We also continuously improve our experience in the construction and startup of a new Prison Island. Each day we enhance and streamline our capabilities. You will benefit from the experience of the startup of all previous Prison Islands. Both those already in operation as well as those under construction. We will of course also assist you in your site selection and support you with experienced staff in place for start-up and first operation.

The process

1. Familiarize with the concept

Request and review general information about the concept. A particularly good suggestion is to visit one or several other sites to get a better understanding of the game and the operation. If possible, we will meet you at one of our sites!

2. Business plan

Develop a business plan based on your local conditions. As far as possible try to get quotes and estimates about lease costs and base construction. We are happy to support you with our experiences about costs and revenues.

3. Financing and premises

The two most critical parts are the financing and premises. Most likely you want to have support from a bank, investor, or some other financial institute. And of course, you want to have an attractive central location to a good lease. With your Business Plan as a tool you should contact banks and property owners and make sure you will be able to gather the investment needed for the full project as well as get lease proposals for good premises.

4. Request pre-contractual information

When you are getting to a position where Prison Island is starting to become reality you should request Pre-Contractual Information from us. This gives you more legal details about our company and most important it will also grant you a time limited exclusivity to be able to negotiate and sign a Franchise Agreement with us. At the same time, you should indicate your most likely construction time and make sure we have capacity to support you when you want.

5. Sign agreements and apply for potential permits

When you are convinced about the business and have all the details sorted out the real work starts! Sign agreements with us, with the property owner and with other suppliers for base construction. If a construction permit or similar is needed, try to get the property owner responsible for that. If that is not possible you should apply asap yourself.

6. Construction

When all potential permits are in place, the construction starts. As soon as you have the rooms and walls ready for the coming cells, we will come with a team of 10-15 persons and install all the cells. This takes 8-10 weeks.

Distribution of prison island

The distributor and owner of Park Amusement AS ( Paul Cunningham Havnevik ) is based in Oslo in Norway and has worked in thes business since 1994.

Distributing lasertag, escaperooms, misc interactive games, and lots of different activities for FECs in Scandinavia and Europe, sound, ligh systems, designing arenas and helping out with new sites .

The team is very stabile and has a vision to be here a loooong time. We already have been since 1993.
Paul owns 4 sites in Norway ( 2 of these with the Cube )
Megazone OsloFangene på Fortet OsloFangene på Fortet BergenFangene på Fortet Stavanger

It is of course possible to visit and test Prison Island / Fangene på Fortet. Let us know.

Contact us

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